Client work · Boxing gym · Airport West

PWR Performance
a gym website built around the free trial.

PWR Performance is a boxing and fitness gym in Airport West, Melbourne, started by an MMA fighter turned coach. We built their website to show what training there feels like and to turn visitors into free-trial sign-ups, and we keep it up to date as the gym changes.

BusinessBoxing and fitness gym
WhereAirport West, Melbourne
What we builtWebsite, ongoing updates
StatusLive at pwrperformance.com.au
pwrperformance.com.au
PWR Performance website home page

“Exceptional service and communication. Went above and beyond what we were after originally. Highly recommend.”

Dylan Melich, Google review

The brief

A gym website has a simple job: show people what it’s like inside, answer “is this for me?” and make the first class easy to book. PWR wanted a site with the energy of the gym and a clear path to a free trial.

What we built

  • A free trial on every page, as the main call to action.
  • The four class styles, each open to all levels, explained in plain words.
  • Timetable and membership pricing that are easy to check on a phone.
  • The founder’s story and the coach, so people know who they’ll train with.
  • Google reviews shown on the site, with a link to leave one.

Looking after it

Gyms change prices, classes and offers. When PWR needs a change, like a new membership price, we make it on the live site and check every page it appears on. We also fixed how the gym’s icon showed in Google search results, where it had been showing as a blank circle.

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